NNZ has an active policy of marketing and innovation, with the aim of developing effective and innovative packaging solutions that anticipate the current and future needs of enterprises and consumers.

The NNZ Marketing & Innovation department collects factual information about markets, products, raw materials, packaging technologies and consumer trends. This information is saved into a knowledge management system. This system forms the basis of the innovation policy that NNZ develops in close co-operation with its partners. In recent years this has led to a continuous stream of successful product innovations, including Carry Fresh®, Twin Bag®, Liqui-Sorb® and Power-Lift®.